23 Jan 2019

Welcoming our new client Miele

Supporting the German brand's laboratory division in the UK

Wyldfire PR and Marketing has been appointed by Miele to promote the brand’s specialist laboratory equipment throughout the UK.

The German brand, whose UK headquarters is in Abingdon, Oxfordshire, manufactures a range of professional laboratory glassware washers along with accessories and detergents.

We will be publicising new product launches and raising the profile of the brand and its product benefits to all laboratory sectors.

The proactive campaigns will focus on trade media relations, supported with social media and direct marketing initiatives.

Managing director, Natasha Wright, said: “We are delighted to be working with such a highly esteemed brand and adding to our portfolio of clients in the laboratory supplies sector.

“2019 is shaping up to be a very exciting year for Miele in the UK and we are very excited to be a part of that journey.”